Owing to its diverse origins and cosmopolitan energy, French luxury design house, Louis Vuitton picked Dubai as the first Middle Eastern city to bring the nomadic City Guide Series to life.
Since 1998, the brand has created a coveted collection of guides with over 30 cities cataloged in both print and digital formats. As the sweet spot between Asia and the West, Dubai is rightly positioned as the kaleidoscope of cultures—making it the perfect addition for Louis Vuitton.
“Once a small village of pearl divers and fishermen, Dubai is now a global business hub as well as a multicultural destination that is home to over 200 nationalities combining the best of all worlds to deliver exceptional experiences and an outstanding quality of life. The city is evolving and growing at a fast and healthy pace,” shared the brand in the official statement.
For every City Guide, Louis Vuitton invites local writers and guests to share their insights on the most charming boutiques, gourmet restaurants, bistros, antique shops, designer hubs, museums and unmissable secret spots that aren’t known to many.
From fine-dining gastronomy experiences to local hidden gems—the Dubai City Guide brings all the global flavours to your plate and in your glass. While the city is known for its gravity-defying architectural wonders and its technological advancements, the City Guide series will give you a peek beyond the obvious tourist attractions. It caters equally to the locals as it does to the passing travellers—whether it’s the bustling street markets or the upscale shopping scenes, there’s something for every segment.
To commemorate the moment, Louis Vuitton has installed a terracotta pink pop-up kiosk at the International Financial Centre (DIFC). Inspired by the traditional Parisian newspaper, this kiosk also reflects the Pantone colours used in the Dubai City Guide.
Shoppers will also get to pick all the other Louis Vuitton City Guides, including the Dubai City Guide, which is priced at $46 (Dhs169) and can also pick it up from bookstores around the world or download it from the City Guides App. Located at Gate Village in DIFC, the pop-up will be open for public viewing from 11am to 11pm, until the 17th of March 2023.
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